Thursday, December 26, 2019

Analysis of William Wordsworths The World Is Too Much...

The World is too much With Us by William Wordsworth William Wordsworth is among the founders of literary movement known as Romanticism that features Romantic poetry. Wordsworth is well known throughout his poetic works to e in constant communion with nature. He loves nature and strives to educate all about the significance of nature conservation. Unfortunately that is not normally the case, hence he snaps at people and the destruction that he witnesses around using this poem. In the poem The World is too much with us, the speaker is complaining that the world is too overwhelming for people to appreciate. He further states that people are more concerned with time and energy and this eventually takes up most of peoples energy. The speaker states that everyone should be able to appreciate beautiful events such as the moon shining over the ocean and how strong winds blow, but its like people are not that appreciative of nature. The poem starts out in complain saying that the world is out of whack and people are destroying themselves in g etting and spending. The tone of complaint continues as the rift between nature and humanity is described. An elaboration of mans alienation from nature is given and there is a claim that humanity is no longer susceptible to influence the sea, winds and all other things in nature. The speaker looks at the option of being a pagan who worships outdated religion so that he would gaze out on the ocean. This way he would gain spiritualShow MoreRelatedNature and the Free Flow of Emotion1230 Words   |  5 PagesWilliam Wordsworth said, â€Å"Come forth into the light of things, let nature be your teacher† (Brainy Quote). According to the poet, we can gain all the knowledge necessary in life from nature. Wordsworth’s poem, â€Å"The World Is Too Much With Us,† can best be interpreted to mean that people have become too wrapped up in worldly things and have lost all appreciation for what nature has to offer. William Wordsworth was born April 7, 1770 in Cockermouth, Cumberland in England’s Lake District which is whyRead MoreWordsworth: Nature Is Ours Essays1047 Words   |  5 PagesWilliam Wordsworth who was born in 1770 was a poet during the Romantic Period. Before he graduated from St. John’s College, he traveled across Europe which intensified his love for nature and influenced his poetry. In his Petrarchan sonnet, â€Å"The World is Too Much with Us†, Wordsworth explains that society is corrupted because they are more focused on luxurious items than on nature. To convey his message, he put an emphasis on a shift of point of view. In this change, he switches his tone from complainingRead MoreEssay about Comparision of Wordsworth and Blakes Poems1523 Words   |  7 PagesAuthors, William Wordsworth and William Blake convey different messages and themes in their poems, â€Å"The World is Too Much with Us† and â€Å"The Tyger† consecutively by using t he different mechanics one needs to create poetry. Both poems are closely related since they portray different aspects of society but the message remains different. Wordsworth’s poem describes a conflict between nature and humanity, while Blake’s poem issues God’s creations of completely different creatures. In â€Å"The World is Too MuchRead More`` The Beat Goes On, I Am Your Host, By Caleb Argent, And Today1629 Words   |  7 PagesGood morning and welcome to the number 1 radio show, The Beat Goes On, I am your host, Caleb Argent, and today we will be going on a journey of reflection as we analysis the power words have in evoking human emotion through poems and modern songs alike. Poetry has been motivating, inspiring and inviting people to reflect on themselves for centuries. It has made people look back on the errors of their ways and come to terms with their mistakes. Poetry has the power to do all this because of the wayRead MoreWilliam Wordsworth s The World Is Too Much With Us1348 Words   |  6 Pagesâ€Å"The World is too much with us† by William Wordsworth and â€Å"A Happening† by Denise Levertov address the conflict between nature and society. Wordsworth’s poem addresses how society is becoming less because of unlimited desires. Levertov reflects Wordsworth’s values, but using unique images to present this idea. Although these poems approach the same theme, literary language and literary devices make them distinct. Literary devices can strengthen the message in a poem. For example, William WordsworthRead MoreWilliam Wordsworth s The World Is Too Much With Us1448 Words   |  6 PagesPoetry Analysis: â€Å"The World is too Much with Us† William Wordsworth’s poem â€Å"The World is too Much with Us† is a sonnet published in 1807. Williams Wordsworth was an extreme lover of nature, and in the poem, the speaker stresses how the obsession we have with â€Å"getting and spending† causes us to forget the gift and the beauty of nature. The speaker tells about how this world is so overbearing, we cannot respect and appreciate nature, and since we are so caught up in ourselves and money, we do not takeRead MoreFew Miles Above Tintern Abbey Essay2283 Words   |  10 Pagesï » ¿Themes in Lines Composed a Few Miles above Tintern Abbey Full Title: Lines Composed a Few Miles above Tintern Abbey; On Revisiting the Banks of the Wye During a Tour, July 13, 1798. Man and the Natural World This is one of the most important ideas of Tintern Abbey. The speaker of this poem has discovered, in his maturity, that his appreciation of natural beauty has allowed him to recognize a divine power in nature. Wordsworth comes up with this idea in Tintern Abbey, and then really exploresRead MoreEssay on Representation of Nature and Emotions in Romanticism1561 Words   |  7 Pagesmarked by several authors including William Wordsworth, Alphonse de Lamartine, Samuel Taylor Coleridge, and John Keats. The following lines are going to introduce these authors by giving a brief background and detailed information about their works in accordance with romanticism characteristics. William Wordsworth, a major English romantic poet, born in 1770 and died in 1850. He writes his poetry as an analysis upon nature. Even though Wordsworth is very much into nature he still keeps his identityRead MoreA Child is the Father of Man2480 Words   |  10 PagesChild is father of Man† in various ways and will elaborate how child is the father of man. Wordsworth has both idealized and idolized childhood. His personality was very much affected by his childhood experiences with nature. Therefore, he emphasizes Rafi 2 spiritual side of childhood and attaches much importance to this period of life. In his famous â€Å"Immortality Ode†, he shows incredible tribute for the child and calls him: Best philosopher†¦Ã¢â‚¬ ¦ Mighty prophet! And seer bless. The poetRead MoreThe World Is Too Much With Us And The Unknown Citizen2049 Words   |  9 PagesSocial Irresponsibility: â€Å"The World Is Too Much With Us / The Unknown Citizen† This is a critical analysis of two poems – The world is too much with us by William Wordsworth, and The Unknown Citizen by W.H. Auden focusing on how the two poems highlight the mundane drudgery of life. It is a drudgery, and one that people do not even recognize because they are consumed in leading materialistic ways of life, conforming to the state and the society or both. The text proceeds from analyzing each poem

Tuesday, December 17, 2019

Ban Sugary Foods Should Not Be Removed - 757 Words

Some argues that currently, almost one third of Americans are obese and obesity rate is considered as sum serious nation epidemic trend, and is thus, associated with 300,000 individual’s death each year. While there have been numerous debates on whether to ban sugary foods, sodium products in the vending machines at schools, not many realize its cost of regulating such products; and its effect to civilians due to the cost associated with it. Upon performing my research on numerous articles, it is thereby agreed that unhealthy food should not be removed. Moreover, throughout my research it has come apparent that healthy foods are generally expensive, and their availability is limited. Instead of depriving consumer’s choices and focusing on small-scale changes, the government should focus on the educational side of teaching awareness and implement new food policies to meet meal standards revised by the officials. Considering the rate of obesity and its consequences of in-taking poor nutritious foods, it is comprehensible as to why there is a necessity of removing junk foods. However, a complete restriction on food that does not satisfy the federal standard is a bad idea stated by Sherri McGinnis (2014). In addition to her statement, the study also found that the removal of low nutritious food could potentially increase consumption rates of such from vending machines, a la carte lines, because students can still purchase anything they wish to consume through an outsideShow MoreRelatedEliminating Sugary Drinks And Foods From The Mayo Clinic Campuses1147 Words   |  5 PagesEliminating Sugary Drinks and Foods from the Mayo Clinic Campuses WARNING: Drinking beverages with added sugar(s) contributes to obesity, diabetes, and tooth decay. This is a message from the City and County of San Francisco† (Tama, M., 2015). Will this warning detour the American public from drinking sugary beverages? In 2011-2013, the Center for Disease Control reported that two states Colorado and Hawaii had less than 20% obesity. The Midwest led the country with a 28.7% obesity rate. When surveyedRead MoreThe Food Industry Is Good At Selling Half Truths1480 Words   |  6 Pagesobesity. The food industry is good at selling half-truths since they are making America an â€Å"obesogenic† environment. The sugar industry and large food companies are the prime culprits behind America’s obesity and diabetes epidemic. According to former President Bill Clinton, â€Å"We’ve got to change the way we produce and consume food.† Instead, we’re leading the way on producing the world’s deadliest diet and expor ting it to other countries. Healthy-eating activist want the government to tax sugary sodasRead MoreSchools Can Reduce Childhood Obesity Essay2214 Words   |  9 Pagesbecome accustomed to occasionally participating in physical activities and regularly snacking on sugary treats. In result of these tendencies, approximately one third of American children are currently overweight or obese (Goodwin). These grim statistics effectively represent all the lack of adult interference, in regards to health, has done to the youth of America. The habits of over consuming foods and under participating in physical activities are all too common in the children of today. ChildrenRead MoreSHOULD REFINED WHITE SUGAR AND HIGH FRUCTOSE SUGAR PRODUCTS BE REMOVED FORM SCHOOL VENDING AND FOOD SERVICE PROGRAMS?1816 Words   |  8 Pagesis the vast amount of fats and sugars in American diets. A larger portion of the health problem is the amount of sugar ingested daily in various foods. Schools all o ver the country are stocking their vending machines with junk food full of white refined sugar. For these, and many other reasons, high fructose and white refined sugar must be removed of school lunches and or vending machines. In the United States, approximately twenty thousand vending machines are in use in schools. It is estimatedRead MoreThe Importance of Healthy Eating3224 Words   |  13 Pagesthe foods you love. Rather, it’s about feeling great, having more energy, stabilizing your mood, and keeping yourself as healthy as possible– all of which can be achieved by learning some nutrition basics and using them in a way that works for you. You can expand your range of healthy food choices and learn how to plan ahead to create and maintain a tasty, healthy diet. Healthy eating is important from the day we are born. As a child, we grow quite rapidly and this is due in part to the foods weRead MoreThe Importance of Healthy Eating3208 Words   |  13 Pagesthe foods you love. Rather, it’s about feeling great, having more energy, stabilizing your mood, and keeping yourself as healthy as possible– all of which can be achieved by learning some nutrition basics and using them in a way that works for you. You can expand your range of healthy food choices and learn how to plan ahead to create and maintain a tasty, healthy diet. Healthy eating is important from the day we are born. As a child, we grow quite rapidly and this is due in part to the foods we eatRead MoreLet’s Look At This Realistically: What to do about Bottled Water3022 Words   |  13 Pagesof totals votes. (GMA, 2013) More people choose tap water before overpriced bottled water. The taste between normal tap water cannot be extremely different if people cannot distinguish is in a taste test and for the amount that consumers pay there should be a difference in taste. Others point out that the price to buy plastic water bottles is also outrageous. People pay for water from the tap as well as bottled water when they are pretty much the same thing. The Wildlife Research Conservation pageRead MorePepsico Case8696 Words   |  35 Pagesand Socially Responsible Culture COMPANY OVERVIEW PepsiCo is one of the largest food and beverage companies in the world. It manufactures and sells eighteen brands of beverages and snack foods and generates over $98 billion in retail sales. PepsiCo encompasses the Pepsi Cola, Frito-Lay, Tropicana, Quaker, and Gatorade brands and offers products in over 200 countries. It currently holds 36 percent of the total snack food market share in the U.S. and 25 percent of the market share of the refreshmentRead MoreItc Snacks and Biscuits8499 Words   |  34 Pagesbingo and yippee is quick light snack with some different features. Ready to eat food like yippee and pasta provide 2 minute noodles. Bingo with different new innovative flavors provides crunchy potato light snacks. 2. PESTLE ANALYSIS: * Political: Production and Distribution licenses have been liberalized. Excise duty on biscuits removed for biscuits priced below Rs.100 per kg. Custom duty on food processing machinery reduced from 7.5% to 5%. Indian Agriculture Research InstituteRead MoreDesigning a Customer Driven Statergy23698 Words   |  95 Pagesearly 1990s, however, Dunkin’ was losing breakfast sales to morning sandwiches at McDonald’s and Burger King. Starbucks and other high-end cafes began sprouting up, bringing more competition. Sales slid as the company clung to its strategy of selling sugary doughnuts by the dozen. In the mid-1990s, however, Dunkin’ shifted its focus from doughnuts to coffee in the hope that promoting a more frequently consumed item would drive store traffic. The coffee push worked—coffee now makes up 62 percent of sales

Monday, December 9, 2019

Fall Of Communism Essay Example For Students

Fall Of Communism Essay fall of Communism in Russia/Soviet Union By Andy Chambers Communism in the USSR was doomed from the onset. Communism was condemned due to lack of support from other nations, condemned due to corruption within its leadership, condemned due to the moral weakness of humanity, making what is perfect on paper, ineffective in the real world. The end of this system was very violent. It left one of the two most powerful nations in the world fearful of what was to come. Communism can either be called a concept or system of society. In a society that follows the communist beliefs groups own the major resources and means of production, rather than a certain individual. In theory, Communism is to provide equal work, and benefits to all in a specific society. Communism is derived from many ancient resources, including Platos Republic and early Christian communities. In 1917, Karl Marx and Friedrich Engels in their Communist Manifesto finalized the philosophy of Communism. (Communism, Microsoft(R) Encarta(R) 98 Encyclopedia) In the beginning, people in Russia thought of Communism as a utopian ideal. (Funk Wagnalls) The elimination of social classes, and guaranteed employment sounded outstanding to the people who lived in Russia. Communism did call for a role of socialist dictatorship to help control any form of protest. Through persuasive tactics this new government seized power and in 1917 Vladimir Ilich Lenin came to power. Under his control the Soviet Union underwent many radical changes that led to the development of NEP (New Economic Policy). This policy called for some private ownership of the means of production and business. Still the government controlled the majority of production. Throughout Lenins government there were many achievements. It ended a long civil war against the remnants of the old Czarist military system and established institutions in government. He later died in 1924, and was quickly succeeded. In 1924 Joseph Stalin became head of the Soviet Communist Party. He soon became the most powerful man in Russia. He ran the Soviet Union with brut power, removing all that opposed him and the Communist beliefs. This time period was known as the Great Purge. Stalin systemically executed anyone who stood in his path. Stalin had millions of people arrested and killed. The government once again changed in its economic status. All private ownership was ended. Industrialization commenced, and the strength of the Soviets Military significantly increased. The only downfall was agriculture production slowly diminished. This eventually led to food shortages. During this time period the Second World War broke out and drained most of what was left of the already impoverished state. However after the war, national unity was improved and the Soviet Union once again became a super power of the world. ( Stalin and World War II, Microsoft(R) Encarta(R) 99 Encyclopedia) Stalins death in 1953 marked the end of the supreme power for the head of the Soviet party. Stalins successor, Nikita Khrushev, marked the beginning of the fall of Communism in the Soviet Union. Khrushev became the first Secretary of the Communists party (Nikita Khrushev, Microsoft(R) Encarta(R) 98 Encyclopedia). He believed Stalins actions were unnecessary and harmful to the process of moving the Socialist government to its goal of complete Communism. During his period of control the public was given some say in the government. A new policy of economy was brought in known as New Course. It helped to balance the agriculture and increase food production so there were less food shortages. Although Nikita Khrushev started a process of reform he was dismissed due to massive shortage of dairy products, and the fact that he failed to meet any of his initial objectives. After the dismissal of Khrushev, Leonid Brezhnev became the Soviet Communist Party Secretary General in October of 1964. .u5ea6a7a131867d6d941d8867330bc1cc , .u5ea6a7a131867d6d941d8867330bc1cc .postImageUrl , .u5ea6a7a131867d6d941d8867330bc1cc .centered-text-area { min-height: 80px; position: relative; } .u5ea6a7a131867d6d941d8867330bc1cc , .u5ea6a7a131867d6d941d8867330bc1cc:hover , .u5ea6a7a131867d6d941d8867330bc1cc:visited , .u5ea6a7a131867d6d941d8867330bc1cc:active { border:0!important; } .u5ea6a7a131867d6d941d8867330bc1cc .clearfix:after { content: ""; display: table; clear: both; } .u5ea6a7a131867d6d941d8867330bc1cc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u5ea6a7a131867d6d941d8867330bc1cc:active , .u5ea6a7a131867d6d941d8867330bc1cc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u5ea6a7a131867d6d941d8867330bc1cc .centered-text-area { width: 100%; position: relative ; } .u5ea6a7a131867d6d941d8867330bc1cc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u5ea6a7a131867d6d941d8867330bc1cc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u5ea6a7a131867d6d941d8867330bc1cc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u5ea6a7a131867d6d941d8867330bc1cc:hover .ctaButton { background-color: #34495E!important; } .u5ea6a7a131867d6d941d8867330bc1cc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u5ea6a7a131867d6d941d8867330bc1cc .u5ea6a7a131867d6d941d8867330bc1cc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u5ea6a7a131867d6d941d8867330bc1cc:after { content: ""; display: block; clear: both; } READ: Philippine History and Culture Essay Under his control central power was brought back into effect. Stalins disciplinary policies were restored. One of the causes of Brezhnevs loss of power was in the way he controlled the land of Russia. During this time there was an inefficient use of land, which resulted in an economic slacking once again. The 1980s saw a dramatic drop in the standards of the Soviet citizens. This led to strikes against the government, which greatly threatened the stability of the Soviet Union. The people were angered at the fact that the Communist Party had not lived up to what it had promised which was in return for their obedience. (B, Ulam, Looking at the Past: The Unraveling of the Soviet Union pg. 112) March 1985 marked a turning point in the Communist Rule of Russia. Mikhail Gorbachev was elevated to the position of General Secretary. He was fully aware of what he had to do to keep Communism alive in Russia. He began a program called Perestroika which was intended to help rebuild the government and military, but the main purpose of this program was to improve the Soviet standard of living. In the end Perestroika turned out to be a complete failure. In 1991, the economy deteriorated before the eyes of Gorbachev, and he could do nothing to stop it. Soon following, the USSR voted itself out of existence in December 1991, and Gorbachev resigned as president of the former Soviet Union. Eventually Communism completely destroyed the Soviet Empire. The parasite of Communism finally drained the last bit of strength from the Russian nation in the late 1980s and 1990s, resulting in a sensational break-up of Soviet control. The break up of the Communist regime in the Soviet Union was more than a political event. The powerful bond between the economy and politics of Russia created an uncanny situation for the successor states of the Soviet Union. The people of Russia were so accustom to the way of life under Communism; they were left with little democratic tradition. Russia was faced with one of the toughest tasks, economic democratization. But freedom did not take hold in Russia after the break-up. Instead of forging ahead with property rights and free markets, Russians devolved into a collection of turf wars, with ethnic groups, former rulers, organized crime and various other groups competing to survive. Out of the former Soviet-controlled states, the one that proceeded fastest and furthest with free-market reform instead of controlled business the Czech Republic has done the best economically by far. The ones that at least moved closer to free markets, including Latvia, Estonia, Lithuania and Poland, are doing all right but still struggle. Russia, who moved least to free markets, whose economy continued to be based on payoffs, bribes and tribute, has done the worst economically and culturally. Yet this catastrophe is often blamed on moving too fast with economic reforms. (Soviet Union, 99 World Book Encyclopedia) Today Russias economy is in disorder. The standard of living for most people in incredibly low. It may be even lower now then during the Communist rule due to the long-term effects of the break up of the Soviet Union. One of the major factors for the fall of Communism is the government did not live up to its promise of a better life for all, and the failure of government to deal properly with social and foreign affairs. Russia is now faced with a task that may seem impractical, and a journey that may take many years, but it is believed one-day Russia may regain a well-balanced government. History Essays

Monday, December 2, 2019

Polyphonic Hmi, Company Analysis free essay sample

The key players in the industry are the artists who write, compose, and perform the music; record companies who publish the music; and producers who help the artist select music and develop the style, Buyer power is high in the music industry as consumption patterns and consumers preferences of artists and styles directly affect revenues and profits of retailers, record companies and also determine the success of artists, songs and albums.Conversely, supplier power in the music industry is relatively low as majority of the successful albums and singles are created by the limited amount of contracted established musicians (page 6). The threat of potential entrants In this Industry Is low since regardless of thousands musicians trying to get into the industry, very few would pass screening process and will get even an opportunity for success. Nowadays there are Issues of on and offline piracy that have direct negative effect on the growth of the music industry, especially in USA (-10. We will write a custom essay sample on Polyphonic Hmi, Company Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page 4%).There are currently five big companies that dominate the recorded music business; however, other smaller labels exist. (page 5). Lastly, the threat of substitutes Is low; music Is a source of entertainment that cannot be easily substituted. Due to emotional connections loyal music fans of certain artists and genres of music will not look for and possibly will not find a replacement COMPANY ANALYSIS (base d on SOOT) Strengths: Polyphonic Whims top management team Is a strong asset of the company that has essential for success experiences and knowledge regarding the music industry. The first mover position of the company increases competitive advantage. Assuming that HAS has a patent for Its technology, potential competitors will have difficulty entering the market, especially after Polyphonic HIM will establish itself as a market leader. Lastly, Polyphonic Whims HAS has a prediction success rate of 80% making product appealing for the targeted consumers. Weaknesses: Polyphonic Is a new company and therefore lacks vital market research and general market information about consumers.In addition, they are a subsidiary of Group AI who are currently unfamiliar with the Industry. Limited marketing budget of only SSL 50,000 hinders companys ability to fully position and promote itself in the industry. Opportunities: Since USA record music sales are declining and other research potentially capture the majority of record companies labels to provide scientific reductions and estimates for making better business decisions. First mover position increases competitive advantage.Threats: Expiration of the patent in the next few [ears will allow competitors to encroach in the market and engage in price wars. Currently, other versions of market research already exist and are well-established in the music industry such as calling-out (page. Lastly, because of the novelty of HAS, many potential consumers who are used to gut Judgments are skeptical of HAS ability to accurately pick out hit songs. EVALUATION OF ALTERNATIVES Alternative 1: Target Record Labels (potential market size 30,000 albums/ year.Pros: An average of 80% of albums identified by HAS software materializes into financial success, as opposed to the industry average of only 10% where traditional hit Identification methods are used. HAS provides record label with a means to reduce the costs associated with unsuccessful singles and albums. The release of a single usually involves at least $300,000 in marketing expenditures (page), and even higher for established artists. Essentially, music single failures can be reduced from 9 out of 0 releases to 2 out of 10 releases.This in turn saves the labels up to $100,000 per album in research and focus group costs (page) and provides greater ROI. This higher success rate also comes at a lower cost than traditional methods used by record labels. Focus groups are the most common method used for identifying potential hits but results are inconsistent. Since HAS highly beneficial to Labels, it has good chance to capture decent size market share. Cons: Risky. Company might not get reasonable market share since record labels may be hesitant to adopt the new not 100% certain technology.The credibility of the software is the main issue that could potentially restrict market penetration. Alternative 2: Target Unsigned Artists (optimistic potential market size 20,800 demos/ Hear). Pros: Unsigned artists are highly motivated and desperate to gain exposure. This technology provides an opportunity for individual artists to assess the hit potential of their recordings while offering artists an indication of commercial success. Results from the HAS software allow artists to adjust their music in order to better match consumer tastes and preferences.Cons: Targeting unsigned artists is extractive in terms of long term company profitability. This market may have much lower levels of capital to invest compared with record labels. Although these artists may be determined to succeed they are unlikely to possess the financial backing that signed artist would, which may reduce their ability to purchase the product. The market for HAS is estimated to be 20,800 unsigned artists; however, it is unlikely that these potential customers will repeatedly use HAS and access to commercial success is ultimately in the hands of the record label and producers.If compositions that artists are emotionally attached to score lower than 7, they may decide against using the software again as they may perceive the results to be an unfair indication of their recordings, which lowers Polyphonic profit potential. Negative word of mouth from unsatisfied consumer reviews could damage the products reputation. Worth to be attracted to the product, as their works are an artistic expression of themselves, so hit potential rated by software software may not be at all attractive. Alternative 3: Target Producers (estimated potential market size of 10,000 albums/ year). Pros: HAS IS an assisting tool to developing hit records and singles. Opportunity to receive royalties from retail sales of successfully predicted singles/albums. Cons: Producers rely on experience, skill and gut feelings when producing music, so HAS may be eddied as an immediate threat to their trade. The market size of producers is also relatively small and would require significant market penetration in order to be a success. High turnover of producers requires continuous promotion to reach new incoming producers and limited free trails may have to be an ongoing expenditure.Ongoing promotional costs may outweigh the potential returns the producer industry offers. RECOMMENDATIONS After careful analysis, our team recommends for Polyphonic to target Record Labels that currently have the greatest market potential, with over 30,000 albums produced each year. This market is least price sensitive as Label Records have relatively more capital to invest than the other two alternatives. Warner Music Group, for example made over $1. Billion in 2003 (page 6). Polyphonic can charge higher prices and potentially enjoy higher profits and ROI.In addition, Record Labels are directly effected by the success of songs that are ranked in the Top 40 Chart position, with a high estimate of bringing up to $40,000,000 in revenue (page 9). We believe that Polyphonic HIM could optimistically capture 10% of the market knowing 80% of successful predictions. HAS should be presented to record labels as an aid tool in decision making process of which albums and singles should be released. In order to capture 10 % of the record label market, Polyphonic HIM price has to be a minimum of $466. 67 to break-even (Appendix 3).Therefore, in order to gain a profit margin of 0%, we recommend the price of $606. 67 per album. This price is still considerably lower compared to the market research record labels currently conducted. RISKS AND MITIGATION Major risk Polyphonic faces is the power of traditional approach inside music Industry. Top successful AR are used to rely on their gut feeling and intuitive ability to acoustically recognize hit song among thousands of songs that will never make it to the Top 40. That conservative approach has achieved results and the novelty of mixing art with mathematical approach might not be appealing.Another risk Polyphonic has to take is how the accuracy or inaccuracy of HAS ratings will affect consumer trust and therefore the desire for the future partnership. 80% rate of successful predictions still means 20% of failure rate. HAS is becoming an easy substitute of well-established costly yet trustworthy market researches such are call- out and focus groups. The risk of not matching record companys expectations on the quality and diversity of results though remains. It is possible to decrease these risks f R budget will be increased and aimed at improving current technology to reduce allure rates of predictions.

Tuesday, November 26, 2019

consequences of the Mongol inv essays

consequences of the Mongol inv essays What were the consequences of the Mongol invasion on Kievan Russia? The question about the consequences of the Mongol invasion is considered one of the most difficult in the history of Russia. Definitely, they had a great impact on demographics, agriculture, social, political and cultural development of the territories. Generally speaking, the influence of 200-year-long yoke was negative. It brought wholesale devastation and massacre to Russia. (Nicholas V. Riasanovsky, A History of Russia, 20) For instance, a Mongol chronicle states that Batu and his lieutenants destroyed the towns of the Russians and killed or captured all their inhabitants. As a result the serious diminish of the population acured after. Those people, who survived the tatar raids, in order to avoid the new routs, had to escape to the more secure territories- West and North-West of Volgo-Ocksk Mezhdureche. (Phroyanov, The History of Russia from Ancient Times Until Beginning of the XXc.) All these people didnt have any lands and were unable to pay dan. So they had to ask for help the gentry. As a result of it, slowly but surly the number of dependent feudal farmers increased. At the same time the standing of the gentry, especially the princes, changed. If before they received most of their profits from dan, kormlenie, and pol ude, now they cant use them anymore, everything must be given to Hord. Therefore, the only way for them to survive was to change their orientation to agriculture. That what actually happened: the huge increase in the number of large private land estates took place in the end of the XIII-XIVcc. The role of prince in the political sphere also increased. During the time of Kievan Russia, the Prince depended upon veche, which could even exile him. However, now they came to the cities with yarlick, or even with khans troops, which implies their increasing power. The imp...

Saturday, November 23, 2019

How to Use the French Expression Jen Ai Ras le Bol

How to Use the French Expression Jen Ai Ras le Bol If youre a French speaker and youre frustrated, you might find yourself exclaiming, Jen ai ras le  bol! This informal phrase can be used to express everything from general discontent to extreme frustration, depending on how its used in conversation.   Expression: Jen ai ras le bol!Pronunciation: [zha(n) nay ra l(eu) buhl]Meaning: Im sick of it! Im fed up! Ive had it up to here!Literal translation: I have a bowl full of it.Register: informalNotes: The French expression jen ai ras le bol doesnt specify what your bowl is full of, but its probably safe to assume that its aggravation, frustration, or one of their close cousins.   Ras-le-bol can also serve as an exclamation indicating that enough is enough, or as a noun referring to general dissatisfaction. Examples   Ã‚  Ã‚  Il pleut depuis deux semaines, et jen ai ras le bol  !  Ã‚  Ã‚  Its been raining for two weeks, and Im sick of it!  Ã‚  Ã‚  Le ras-le-bol à ©tudiant augmente depuis des annà ©es.  Ã‚  Ã‚  Student unrest has been on the rise for years. Synonymous Expressions (informal): Jen ai marre, Jen ai assez, Jen ai ma claque, Jai ma dose, Jen ai plein le dos, Jen ai plein les bottes, Jen ai ras la casquette(normal register): Je ne peux plus le supporter, La coupe est pleine More Expressions with avoirExpressions with enMost common French phrases

Thursday, November 21, 2019

Accounting Princeple Essay Example | Topics and Well Written Essays - 500 words

Accounting Princeple - Essay Example (Schroeder, Clark and Cathey, 2010 p21) This is a write-out set to discuss the issue of professional ethics of accounting breach and more specifically it will pick one case that has occurred relating to this, which is a documented example. The study will give a comprehensive unfolding of events of this case. The case to be discussed is that of Bernie Madoff, who was sentenced in mid-year 2009 for his involvement in investors’ defrauding. This went down as one of the largest cases of its kind. Bernie was sentenced to a 150-year jail term. This process of defrauding commenced few decades before 2009 and the main set up to deceive investors was the Ponzi scheme that was to pose as an investment management organization. The firm operating this kind of business was Bernard L. Madoff Securities Limited Liability Company. In such aforementioned scheme, the manager just utilizes money obtained from the new entrant investors to cater for the payment of the already existing ones. This, thus, is a payment not based on the firm’s returns as would have been expected professionally. Ponzi schemes are renowned for their rapid caving in, but the case of Bernard was different. He was popular, reputable as well as a person with strong personal contacts, which enabled his prolonged survival. (Reeve, Duchac and Warren, 2011 p5) The Bernard Madoff case according to bizcovering.com website was that of a mega-thief. He was an auditor in New York. This auditor was discovered to have been appending signatures upon financial statements that were fraudulent. Following the scandal, an employee of Bernard Madoff, Friehling is facing a jail term as well. The fraudulent actions occurred from 1991 through 2008 and they were organized from the storefront set up in New York. The conviction of Mister Friehling was because of several ethically incorrect issues in the field of accounting with the inclusion of abetting as well as aiding adviser

Tuesday, November 19, 2019

Marketing Mix Essay Example | Topics and Well Written Essays - 250 words

Marketing Mix - Essay Example According to Peterson, the best way to market a brushless car washer in Terre Haute is by using the media houses, for instance, the television networks. Since television is a common property in most regions, the wash can be marketed through this means by simply airing the whole advertisement on the local television network so that people can view the operations of the device and make purchases (Peterson). As the business to business, B2B, deals with the delivery of goods and services between different business units targeting large market opportunities, business to consumer, B2C, deals with the provision of these goods and services to from the business unit to the other consumers targeting smaller customer bases. Â  Besides, as B2B operations create their identity through the personal branding often created over time following a multiple of steps, the B2C enterprises create this through long-term imagery initiated stepwise (Peterson). The factors that affect business in Terre Haute are both from within and from without and include; the national politics and legal affairs of a country which contributes in creating an enabling environment for the businesses to operate fully, the socio-economic factors such as the availability of capital as well as the people's beliefs concerning certain goods traded on which actually determines the consumer trends. The other factor is technological adoption which determines the rate and quality of the products released to the market consequently affecting the consumer trends.

Sunday, November 17, 2019

Network Consultant Scenarios Essay Example for Free

Network Consultant Scenarios Essay Complete Case Projects 3-1, 3-2, 3-3 of Guide to Networking Essentials. After determining if a client-based or client/server model will be used, substantively justify your choice in 200 to 300 words. Case Project 3-1 The changes in equipment that are required to bring this company’s network up to date to solve the shared bandwidth problem is replacing the hubs with fast ethernet switches and a router. You could make subnets for each department of the company, creating different collision domains which would eliminate dropped packets. The throughput would be increased based upon the upgraded switch/router. Also Setup a file server to store the large files. I would the issue of this problem by using a mesh topology and run over 300Ft of Cat 5 cable to a single point. You could also run the cable through metal conduits along walls or on the floor or you could always implement a wireless system to solve the ceiling issue. Case Project 3-2 The topology that should be used in this network is an extended star topology because it is a bit more advanced than the regular star topology. Instead of connecting all devices to a central unit, sub-central devices are added in. This allows more functionality for organization. The Extended Star Topology is all but necessary to prevent degraded signals and it is also better for bigger networks. Also the network would be server based because connection will be coming from one central point for all computers allowing for information to be shared between users. There will be as many computers needed for each user of the company, E.biz had 250 computers and five servers so I would probably stick with the 250 computers. The easiest device to reconfigure in an extended star topology would be computers because they would be the last to be connected in the topology. The device that offers the best access to the network medium’s bandwidth would be the hubs connected to the central poi nt because it will be the middle man between the  computer and central point device. Case Project 3-3 This network will be server based because since employees need to access company information and it can be confidential the security level on using a server based network will help control the access of files. There would need to be at least 45 computers connected to the network for the 25 users in the front of the factory and 20 for the workstations on each factory floor. The topology to be used in this case would be physical star topology because all connections will come from one central point, since there are many areas of the factory that will need connection having a central point for connection makes more sense.

Thursday, November 14, 2019

Respect in a Scene from Death of a Salesman :: essays research papers

In every book there is a scene, one specific scene that the whole entire story can relate to. In The Death of a Salesman, Willy talks about a salesman, Dave Singleman who was well known and respected. Dave was a true salesman and Willy wanted that not only for himself but also for his son, Biff. Therefore he tried whatever he could to try and lead a life based on Dave. This scene portrays the respect that one person could have and the reflection and inheritance from one person to another. Willy Loman is an aged salesman who has found a fork in the road. Willy lost his job and so in this scene Willy tries to earn a job by explaining his story of Dave Singleman. Willy is telling this story to Howard, a businessman in which he wants to earn a job from. After explaining the story, hoping to gain respect from Howard, Willy has not succeeded because Howard had not given the Willy a job, and doesn?t plan to in the future. Though Willy still finds strength and determination in himself and soon turns to his son, Biff. Biff is an adult who has yet to find a job because of his failing math grade. Willy wants Biff to follow his footsteps and invest in a job as a salesman. Even though in this scene Dave is only mentioned once throughout the entire book, it takes on a lot of importance to relate his story to the book as a whole. Dave?s respect and gratitude towards others is what Willy had and what Willy wants Biff to have as well. In this scene Willy says how much respect Dave Singleman had as a salesman before he passed away. ? ?Cause what would be more satisfying than to be able to go, at the age of eighty-four, into twenty or thirty different cities, and pick up a phone, and be remembered and loved and helped by so many different people (Act 2, page 61). This sentence shows how Dave and Willy are alike because they both are known wherever they go. This shows how much they are respected and loved by their buyers and how Willy wants to pass this characteristic of a salesman on to his son Biff. In the book, many scenes show how well Willy was known and no one would forget his name. ? Because the man who makes an appearance in the business world, the man who creates personal interest, is the man who gets ahead.

Tuesday, November 12, 2019

Ten Most Beautiful Experiments

Science in all of its forms and varieties has surpassed many events that have changed its path and the way many individuals view the art. The experiments behind the many concepts of science seem all together complicated and uninteresting when viewed with the naked eye. But, when the cloth is pulled away from the shun reality we truly see what a beautiful experiment is. In the eye of a scientist, beauty lies in the simplicity and ingenuity of the design, and the unambiguous result that opens a new world of understanding. In George Johnsons’ book, The Ten Most Beautiful Experiments, he explores the difficult experiments and explains them in the simplest form. This book establishes a state of wide-eyed wonder through white light split into a rainbow, locating pulse in our own neck, and allows us to peer through a microscope or fire up a Bunsen burner for the very first time. The ideas of many known figures such as Galileo, Newton, and Pavlov, as well as many unsung heroes such as Harvey, Galvani, Joule, and many more are explored in this simple yet enticing book. The first chapter describes Galileo’s studying motion by focusing on a ball experiment instead of the famed Galileo dropping things from the leaning tower of Pisa. In fact in this book Johnson believes that the whole phenomenon never happened and instead focuses on the science of the matter. Galileo carved a groove down the centre of a board about 20 feet long and 10 inches wide. Then he propped it at an angle and timed how quickly the balls rolled down the track. What he discovered was that the distance the ball travels is proportional to the square of the time that has elapsed. Along the ball's path, he placed cat-gut frets, like those on a lute. As the rolling ball clicked against the frets, Galileo sang a tune, using the upbeats to time the motion. This series of events allowed Galileo to show that heavier objects do not fall faster than light ones and to figure out the math for the acceleration of falling bodies. The second chapter describes how William Harvey showed that one form of blood circulates throughout the body, not two. How did an individual display such a complex finding, Harvey had the help of a snake. He needed to observer the flow of blood at a slower pace than many had tested before. Which gave him the idea to use a reptile since they have colder blood, which made its heart beat more leisurely Harvey sliced open a live snake and, while pinching its or main vein, watched as the heart into which it pumped blood grew paler and smaller. He then pinched the snake’s main artery and saw how obstructing the flow caused the heart to swell. When Harvey released the grip, the heart refilled and sprung back to life. Pinching the heart's main artery had the opposite effect where the space between heart and forceps became gorged with blood, inflating like a balloon. It was the heart, was the driving motor, pushing red blood to the extremities of the body. By completing his radical experiment Harvey proved that blood circulated an idea that was so far-fetched managed to overturn the assertion of Galen. In fact Galen had taught that the body contains two separate vascular systems. The first was a blue â€Å"vegetative† fluid, the elixir of nourishment and growth, coursed through the veins. The second was a bright red â€Å"vital† fluid travelled through the arteries, activating the muscles and stimulating motion. Invisible spirits, or â€Å"pneuma†, caused the fluids to slosh back and forth like the tides. The third chapter describes one of the most famed scientists of all time Sir Isaac Newton. He had many discoveries some relating to gravity, calculus, and light spectrums. Newton carefully reviewed what others before him had found and added some observations of his own. In Newton's day, Europe's great scientists believed that white light was pure and fundamental. When it bounced off a colored object or passed through a tinted liquid or glass, it became stained somehow with color. Newton cut a hole in his window shutter and held a prism in the path of the sun, spreading the light into a spectrum. Then he funneled the spectrum through a second prism. He allowed the colors to pass, one by one, through the second prism. Starting at the red end and progressing toward the blue, each color was bent a little more by the glass. Through this exercise Newton had discovered that light consisted of a heterogeneous mixture of different rays. The fourth chapter describes Antoine-Laurent Lavoisier who changed the theory of ash by discovering oxygen. In his experiment he took mercury and heated it in a closed beaker, to develop an almost closed system. Lavoisier heated this until a crust formed or calx which is a reddish color in mercury. After a few days of doing this when he wasn’t producing anymore of the calx, he skimmed it off and isolated it. He placed the isolated mercury in a flask and heated it until it started giving off a gas. He noted that it burned â€Å"with a dazzling splendor†. Calx was not metal without phlogiston, but metal combined with name oxygen. Left behind in the flask was a gas that extinguished flames, now called nitrogen. Lavoisier discovered the nature of oxidation and the chemical composition of the air. The fifth chapter and probably one of the most interesting was of Luigi Galvani the man who accidently discovered â€Å"animal electricity†. Galvani found, the frog's leg would move, seemingly of its own accord, as it hung from a hook, even in the clearest weather. His fellow citizen Volta was assured that electricity was produced by the touching of two different metals. In this case was the frog's leg had hung on a brass hook from an iron rail, virtually being non-biological. Volta confirmed that electricity can indeed come from two metals through his invention of the battery, while Galvani went on to show that there is electricity in the body. He took a dissected frog and nudged a severed nerve against another using a probe made of glass. No metal was involved, but when nerve touched nerve, the muscle contracted as if someone had closed a switch. The sixth chapter describes Michael Faraday who had performed a suite of experiments showing the linkage between electricity and magnetism. Throughout these experiments he invented the the electric motor and the dynamo. Using an Argand oil lamp, Faraday projected polarized light through a block of glass, alongside of which sat a powerful electromagnet. Holding a polarizing filter, called a Nicol prism, to his eye, he rotated it until the light was extinguished. Then he switched on the current. The image of the flame suddenly reappeared. He turned the magnet off and the flame disappeared. The magnetic field, he realized, was twisting the light beam – and if the polarity of the field was reversed, the light beam rotated the other way. Faraday had unified two more forces, demonstrating that light was actually a form of electromagnetism. The seventh chapter was on James Joule and how he discovered that heat was just not nay simple thing but a form of motion. Joule's effort to show that heat and work are related ways of converting energy into motion. This is probably why energy and work are measured in Joules. He took it upon himself to test the theory of caloric or invisible heat in which it will rise up the shaft until you can feel the warmth in the handle. According to this theory, the reason something gets hot when you rub it is because you abrade the surface and let some caloric out. However Joule tested this theory by a rigging of pulleys and weights, he spun a paddle wheel inside a vessel of water and carefully measured the change in temperature. The motion of the paddle made the water warmer, and the relationship was precise where raising one pound of the liquid by one degree took 772 foot-pounds of work. The eighth chapter discusses Albert Abraham Michelson and he set out to prove the existence of the aether. This substance was the fixed backdrop of the universe in which our planet swam as it moved through space. In his apparatus, two beams of light travelled in perpendicular directions. The beam moving upstream with the earth's orbit was slowed by the wind of the aether, while the other beam should be less affected. By comparing their velocities with an interferometer, Michelson would calculate the motion of the Earth, but the speed of the two beams was the same. With help from Edward Morley, Michelson made the measurements much more precisely. Still there was not a hint of aether. In fact, the experiment was a beautiful failure. The ninth chapter discussed man’s best friend thanks to Ivan Pavlov, who had shown how learning was a matter of creatures forming new connections in a living machine. Contrary to legend, Pavlov hardly ever used bells in his experiments with salivating dogs. He conditioned the animals to distinguish between objects rotating clockwise or counter-clockwise, between a circle and an ellipse, even between subtle shades of gray. First, a dog was trained to salivate when it heard an ascending scale, but not a descending one. The melodies were played and the spittle collected. Through simple conditioning, the dog had categorized the music it heard into two groups, depending on whether the pitches were predominantly rising or falling. The mind had lost a bit of its mystery, The tenth chapter or final experiment was on Robert Millikan and how he showed that charge, came in discrete quantities. Millikan's used two round brass plates, with the top one having a hole drilled through the centre. Both plates were mounted on a stand and illuminated from the side by a bright light. The plates were then connected to a 1,000-volt battery. With a perfume atomizer, Millikan sprayed a mist of oil above the apparatus and watched through a telescope as some of the droplets fell into the area between the plates. As he jerked the voltage, he watched as some drops were pushed slowly upward while others were pulled down. Their passage through the atomizer had ionized them, giving the drops negative or positive charges. Thus resulting in what we now call electrons. Johnson's book makes one wonder whether contemporary science might benefit from a bit of the passion and poverty that helped shape these ten beautiful experiments. One might even ask why these and why not include women. Johnson did not play favorites in fact he even mentioned how at one point after publishing the book he had second guessed himself but either way the book accomplished one thing of any. It accomplished in teaching me how the things that I take a mere facts were the hard work of trial and error of many individuals. Such as Harvey for example who proved that blood circulates in one form throughout the body. Something that I just take as a given and don’t consider the amount of work needed to formulate this conclusion. Johnson put it in such a simple context that appreciating the work was truly beautiful.

Sunday, November 10, 2019

Describe and Evaluate Biological Explanations of Depression

Describe and evaluate biological explanations of depression There are many different explanations for depression, including biological. Links have been found between biochemical, genetics and hormonal imbalances with depressed people. In the biochemical explanation, a link has been found between neurotransmitter imbalances and depression. Serotonin is associated with pleasure and mood. Mann et al found impaired transmission of serotonin in people with depression. However Julian disagrees with this statement and says depression may be due to neuron damage rather than a neurotransmitter reduction.The problem with this approach is that it implies correlation and not causation, there may be a link but something else could be causing both depression and low serotonin. There is the chicken and egg problem – does low serotonin cause depression or does depression cause low serotonin? In other areas of psychology low serotonin has been linked with increased aggression and eating disord ers, as well as anxiety. Someone that has low serotonin does not necessarily become depressed. There is also the problem where people are depressed but have normal serotonin levels.This shows that depression is not fully down to biochemical imbalances but other things as well. It is a very simplistic and reductionist model and should only be included as a vulnerability and not the whole answer to depression. Another explanation is a genetic problem. Through many family studies Gershon states there is a clear inheritable component to depression, especially in bipolar disorder. Weisseman et al supports this by saying that for if a child has a parent with depression, the risk of the child having depression is increased by three times compared to the general population.This is a strong finding but as the children share the same environment as their parents, there is a possibility that the child has learnt the behaviour through the social learning theory of imitating and observing and no t through genetics. Kendler et al studied over 15000 twins in Sweden and found that if one twin has depression, there is a 38% chance that the other twin will have it too. This has strong methodology and is supported by many twin studies who have found similar results. On the other hand the twins share the same environment and so environmental influences may still be possible.The results were nowhere near 100% showing that depression is not fully down to genes, the people may have a genetic vulnerability but it takes something to trigger, perhaps. It is also unclear as to how exactly genes play a role in depression, without knowing the exact genes involved. Another way to access the significance of genes is through adoption studies. Wender found that a child is seven times more likely to have depression if the biological parents were depressed and the adoption parents were not.They found little evidence of depression being learnt. However Wender got his information about biological relatives just from hospital records and so there could be error of misdiagnosis or short-term depression only. The knowledge of whether a person has a genetic vulnerability to depression can be useful as the person is able to take preventative measures (change in lifestyle, diet to bring positivity to avoid depression), but it could be fatalistic as they understand they are more likely to become depressed – leading to depression.Diathesis-stress model says that depression can be better understood as an interaction between genes and environmental factors. Carroll found that high levels of the hormone cortisol are found in those suffering from depression and techniques known to suppress cortisol secretion have been found to be successful in depressive patients. However cortisol is released when stressed and so the high levels could be due to the high levels of stress the person has when they are depressed.As depression is twice as common in women as men, it could be due to the differences in sex hormones. Post-natal depression could be due to the high levels of oestrogen and progesterone that are released during pregnancy and then rapidly decrease once the baby is born which may account for an imbalance of hormones. Cooper disagrees with this statement as there was very little difference in the number of women suffering from depression after childhood and a control group of non-pregnant women at the same age.If imbalance of hormones was the cause then most mothers should get this type of illness but it is only a small number that get it. Menopausal depression is where oestrogen levels drop and hormone replacement therapy appears to be affective in treating many (but not all) women who suffer from this type of depression. However this could be due to the negative thoughts of getting older rather than the hormonal imbalance. Through the biological approach there are many possibilities. I think it is a mixture of biological vulnerabilities and stressful env ironments. Describe and Evaluate Biological Explanations of Depression Describe and evaluate biological explanations of depression There are many different explanations for depression, including biological. Links have been found between biochemical, genetics and hormonal imbalances with depressed people. In the biochemical explanation, a link has been found between neurotransmitter imbalances and depression. Serotonin is associated with pleasure and mood. Mann et al found impaired transmission of serotonin in people with depression. However Julian disagrees with this statement and says depression may be due to neuron damage rather than a neurotransmitter reduction.The problem with this approach is that it implies correlation and not causation, there may be a link but something else could be causing both depression and low serotonin. There is the chicken and egg problem – does low serotonin cause depression or does depression cause low serotonin? In other areas of psychology low serotonin has been linked with increased aggression and eating disord ers, as well as anxiety. Someone that has low serotonin does not necessarily become depressed. There is also the problem where people are depressed but have normal serotonin levels.This shows that depression is not fully down to biochemical imbalances but other things as well. It is a very simplistic and reductionist model and should only be included as a vulnerability and not the whole answer to depression. Another explanation is a genetic problem. Through many family studies Gershon states there is a clear inheritable component to depression, especially in bipolar disorder. Weisseman et al supports this by saying that for if a child has a parent with depression, the risk of the child having depression is increased by three times compared to the general population.This is a strong finding but as the children share the same environment as their parents, there is a possibility that the child has learnt the behaviour through the social learning theory of imitating and observing and no t through genetics. Kendler et al studied over 15000 twins in Sweden and found that if one twin has depression, there is a 38% chance that the other twin will have it too. This has strong methodology and is supported by many twin studies who have found similar results. On the other hand the twins share the same environment and so environmental influences may still be possible.The results were nowhere near 100% showing that depression is not fully down to genes, the people may have a genetic vulnerability but it takes something to trigger, perhaps. It is also unclear as to how exactly genes play a role in depression, without knowing the exact genes involved. Another way to access the significance of genes is through adoption studies. Wender found that a child is seven times more likely to have depression if the biological parents were depressed and the adoption parents were not.They found little evidence of depression being learnt. However Wender got his information about biological relatives just from hospital records and so there could be error of misdiagnosis or short-term depression only. The knowledge of whether a person has a genetic vulnerability to depression can be useful as the person is able to take preventative measures (change in lifestyle, diet to bring positivity to avoid depression), but it could be fatalistic as they understand they are more likely to become depressed – leading to depression.Diathesis-stress model says that depression can be better understood as an interaction between genes and environmental factors. Carroll found that high levels of the hormone cortisol are found in those suffering from depression and techniques known to suppress cortisol secretion have been found to be successful in depressive patients. However cortisol is released when stressed and so the high levels could be due to the high levels of stress the person has when they are depressed.As depression is twice as common in women as men, it could be due to the differences in sex hormones. Post-natal depression could be due to the high levels of oestrogen and progesterone that are released during pregnancy and then rapidly decrease once the baby is born which may account for an imbalance of hormones. Cooper disagrees with this statement as there was very little difference in the number of women suffering from depression after childhood and a control group of non-pregnant women at the same age.If imbalance of hormones was the cause then most mothers should get this type of illness but it is only a small number that get it. Menopausal depression is where oestrogen levels drop and hormone replacement therapy appears to be affective in treating many (but not all) women who suffer from this type of depression. However this could be due to the negative thoughts of getting older rather than the hormonal imbalance. Through the biological approach there are many possibilities. I think it is a mixture of biological vulnerabilities and stressful env ironments.

Thursday, November 7, 2019

Purpose of Simple Machines.

Purpose of Simple Machines. Many simple machines have been created even since the early times. According to Ron Kurtus from his website article, "Simple Machines", the ancient Egyptians used levers to lift stones to build their pyramids and ramps to raise them to the top. Also he states that in Roman times, stones were tossed at enemies using catapults. The catapults used levers to fling the stones, and pulleys to pull down the arm of the catapult. The purpose of all of these simple machines is to lessen the amount of work or effort that you must put into a job. The pulley, inclined plane, gear, spring, and lever are good examples of simple machines. In the following paragraphs I will give more information about three of these, the pulley, inclined plane, and the gear.The whole concept the pulley is based on is changing the direction of the force being applied.Block and tackle with six pulleys.Just using a wheel to allow a rope to be pulled in a different direction can be much easier on someone. A pull downward on a rope to lift something is often easier than bending over and picking the load up yourself.Single pulleys are used in many complex machines where the direction of movement must be changed. One of the complex machines that pulleys are used in is the elevator. The elevator car is lowered or raised by large cables and a pulley at the top. The end of the cable has counterweights that balance the weight of the car and passengers. The electric motor turns the pulley so the car moves up and down. Even though you may not notice them, pulleys are everywhere such as on bikes, cable trams, ski lifts, and more.Pulleys can also be connected to be more powerful. For instance, if you connect...

Tuesday, November 5, 2019

Initialisms and Acronyms

Initialisms and Acronyms Initialisms and Acronyms Initialisms and Acronyms By Mark Nichol Most people know what an acronym is. But few are as familiar with term initialism, or of an important distinction between the two. An acronym is an initial abbreviation that can be pronounced as a word, such as NASA or WASP. This term is also used to refer to a series of initials pronounced individually, such as FBI or TGIF, but the technical term is initialism. What’s the BFD (â€Å"big, fat deal,† though another word starting with f is sometimes used)? The answer is the. Because acronyms like NASA are pronounced as words (â€Å"na-suh,† in this case), there’s no need to precede them with the definite article: You wouldn’t write â€Å"Budget cutbacks hit the NASA hard.† (Though the is essential if NASA is used as an adjective, as in â€Å"Budget cutbacks hit the NASA project hard.†) But initialisms require the: â€Å"The FBI announced his capture several hours later.† That’s because the term is pronounced letter by letter: â€Å"eff-bee-eye.† (The only usage that omits the definite article is in a headline: â€Å"FBI Announces Suspect’s Capture.†) And when do you use an acronym or an initialism, when do you spell it out, and when do you do both? In more formal writing, the standard approach is to introduce an agency, organization, or some other entity that uses such an abbreviation, or abbreviations of terminology, by spelling out the name on first reference. If a subsequent reference (called, in publishing, the second reference, no matter how many times it is repeated) appears in proximity say, the same paragraph and few, if any, other abbreviations appear in the interim, simply use the abbreviation thereafter. However, if the next usage is farther away, it’s best to insert the abbreviation in parentheses immediately after the spelled-out reference to establish an association in the reader’s mind when it’s not supported by proximal use of the abbreviation. If the abbreviation is not mentioned again for some time, or it appears only up to a handful of times, spelling it out again (perhaps every time) is a good idea. Depending on the term and the publication, however, the hand-holding parenthesis may be unnecessary. Many specialized publishers maintain a list of abbreviations familiar to readers of their publications that specifies whether each one requires abbreviation accompanying the spelled-out first reference, or needs to be spelled out at all. For example, an astronomy magazine is likely to note in its house style guide that NASA does not need to be spelled out, and many other publications do likewise because of the familiarity of the agency’s name in our society. By contrast, less common abbreviations like OEM (original equipment manufacturer) should be spelled out except in a manufacturing-industry publication. As with many usage prescriptions, it’s all about the context. Oh, and one more point, so to speak: Notice that no acronym or initialism in this post includes periods. They’re generally considered outdated and superfluous. Even two-letter forms like AM and PM, MD and RN, and BC and AD go without, though US stubbornly retains them in many publications. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Style category, check our popular posts, or choose a related post below:12 Greek Words You Should Know8 Proofreading Tips And Techniques5 Ways to Reduce Use of Prepositions

Sunday, November 3, 2019

Revise Answer Essay Example | Topics and Well Written Essays - 500 words

Revise Answer - Essay Example (A Federal Reserve Board Chairman Alan Greenspans 1999 Harvard University Commencement speech) The mind is quick to change an individual’s opinion and imagines anything it likes. It is a source of happiness when controlled. The first strategy to strengthen self-control is to conduct an experiment. Assagioli states that most academic psychologists do not research in appropriate ways. The doctors do not go into the laboratory to examine their own experience of the will. Second, is the application of psycosynthesis. Psycosynthesis is holistic, inclusive, and global. Finally, misidentification, and controlling of the will strengthens self-control. Sensation, feeling, thought and intuition lacks a description of psychological life hence no self-control ( article, An interview conducted with Roberto Assagioli by Sam Keen). My gratitude is to my loving mother (Rebecca Peters). She is a mentor, teacher, teacher, guardian, and an idol. She gave words of wisdom, which has driven me until now. For instance, always to believe in myself and most significantly to face all calamities. She showed me to have faith in myself and not to trust everyone. I owe my mum the primary education, shelter, food, beautiful clothing, and health she provided me. The communication and listening skills you taught me. I love you much and thank you mother. Abraham Lincoln had several successes. He became company captain of Illinois militia in Black Hawk War. He became congress and admitted to practice law in U.S District Court. Finally, he became the president of America. However, the failures include; failed in business, defeated for speaker and state legislature. The adaptation strategies include defining a goal. Lincoln set his goals to know the primary objective. Secondly, learning from the suffering process enabled him to persevere and find a solution. Finally, retaining modesty in the face of mystery allowed

Friday, November 1, 2019

Health and wellness Essay Example | Topics and Well Written Essays - 250 words - 1

Health and wellness - Essay Example When a person has control over a situation, the stress impact is significantly less. I believe I have control over many responses to stressors in my lifestyle. I can choose to be explosive and highly emotional or examine the situation as a mature individual with a practical lens. My emotional responses to stressors are generally very soft and the test revealed I am a cool responder who manages to cope well in the face of stressful situation. It is a rare occasion, and depends on the severity of the scenario, that I would have an explosive outburst or internalize strong emotional responses. I believe I am well-balanced when handling situations, especially when they are out of my span of control. Basic breathing exercises can assist a person in calming down when getting ready to explode in the face of high stress scenarios. People do not want to listen to suggestions because they lack emotional intelligence and self-awareness and often allow their emotions to take over without looking at the situation rationally. Regulating emotional responses takes time and practice. When emotions are powerful, they want to get rid of these negative feelings so they choose to be inefficient and unhealthy by allowing their charged emotions to take over. It is a form of psychological release that is not healthy, but a product of immature

Tuesday, October 29, 2019

BEHAVIOURAL FINANCE Literature review Example | Topics and Well Written Essays - 3000 words

BEHAVIOURAL FINANCE - Literature review Example Thus, there is a need for a new economic paradigm that can enhance the economic condition of all countries. The literature lays stress upon different views of the scholars and researchers related to the current topic. It is observed that few of these scholars are in favour of the idea, whereas others have directly opposed the same. Presently, there is a great need for change as individuals perceive that economic, social and environmental shifts are necessary. The global population is increasing at an alarming rate accompanied by an extraordinary improvement in life expectancy worldwide. Innovations made in the technological industry have enabled the people to learn and communicate essential information on a global level. The inequality between poor and rich countries has continued to grow with the passage of time. The demand for natural resources has increased and climate changes are more frequent than ever. The main issue related to the world economy is the most severe one. Apart from the abovementioned difficulties, the economic paradigm is also questioned as the world economy is heading towards a decline (Reza, 1999). The economic condition worsened as the blame game persisted so as to identify the one responsible for the economic downturn and recession. Primarily, the blame was put on the financial managers who had failed to identify and manage risk appropriately and even the regulators did not stop them from undertaking any fraudulent activity. The economic strategy devised for promoting growth was inadequate. Businesses and governments had stated the need for a new economic paradigm, which can facilitate sustenance of the environment. New Economics Movement had rapidly grown over the past few years. New Economics Foundation and The Other Economic Summit formed a part of the movement. It had clearly identified that the present economic model is

Sunday, October 27, 2019

History Of Birla Sun Life Insurance Commerce Essay

History Of Birla Sun Life Insurance Commerce Essay Birla Sun Life Insurance Company Limited (BSLI) is a joint venture between the Aditya Birla Group and Sun Life Financial Inc., a leading international financial services organization. The local knowledge of the Aditya Birla Group combined with the expertise of Sun Life Financial Inc., offers a formidable value proposition to customers. Sun Life Financial and its partners today have operations in key markets worldwide, including India, Canada, the United States, the United Kingdom, Hong Kong, Philippines, Japan, Indonesia, China and Bermuda. It was the first player in the industry to sell its policies through the Bank assurance route and through the internet. It was also the first private Sector player to introduce a pure term plan in the Indian market. This was supported by sales practices, which brought a degree of transparency that was entirely new to the market. Aditya Birla Group and currently in charge of BSLI expressed, The Birla Sun Life Insurance business distribution network is national in nature covering more than 1000 points across the country .We have made our entry in several tier I and tier II towns. It is therefore very important for the brand to connect at the grass root level and create trust. They believe that our association with Kapil Dev as our brand ambassador will help us create this connects in a shorter period of time. We therefore now have two strong connects our parent brand Birla and our brand On 26 November 2006, Birla Sun Life hosted the annual golf tournament at the Chembur Golf Club in Mumbai where Kapil Dev participated. About the Aditya Birla Group The Aditya Birla Group has a turnover close to Rs.38, 000 crore (as on 31 March 2008) and is one of the largest business houses in India. It enjoys a leadership position in all the sectors in which it operates. With over 75 business units spanning the South East Asian belt, Africa, Canada and the UK among others, it is reckoned as Indias first multinational corporation. The group is anchored by 72,000 employees and has seven lakh shareholders, with a market capitalization of Rs.53, 400 crore. Introduction- When ever there is uncertainty there is risk. We do not have any control over uncertainties which involves financial losses. The risk may certain events like death pension retirement or uncertain events like theft, fire accident, etc. Birla sun life Insurance is financial services for collecting the savings of public and providing them with risk coverage The main function of Birla sun life insurance is to provide the protection against the possible chance generating losses. It eliminates the worries and miseries of losses by destruction of property and death. It also provided the capital to society as the fund accumulated to be invested in productive heads. OBJECTIVES à ¢Ã… ¾Ã‚ ¢To determine and analyze the Market Potential of the Birla Sun Life Insurance Company. à ¢Ã… ¾Ã‚ ¢To determine whether the customers are satisfied with the policies of the company. à ¢Ã… ¾Ã‚ ¢To know the customer awareness regarding the Birla-sun life insurance and its products. à ¢Ã… ¾Ã‚ ¢To study and determine the competitor position in the market. à ¢Ã… ¾Ã‚ ¢To know the future plans of the people for buying the policies. à ¢Ã… ¾Ã‚ ¢Proper understanding and analysis of life insurance industry. VISION To be a world-class of financial security to individuals and corporate and to be amongst the top three private sectors life insurance companies in India. MISSION To be the first preference of our customers by providing innovative need based life insurance and retirement solutions to individual as well as corporate. Well -trained professionals through a multi channel distribution network and superior technology will make these solutions available. Our endeavor will be to provide constant value addition to customers throughout their relationship with us, within the regulatory framework. We will provide career development opportunities to our employees and the highest possible returns to our shareholders Problems in the organization, It is clear that BIRLA SUN LIFE INSURANCE COMPANY is a unit- linked insurance, which is basically involved in the life insurance solutions. There are number of problem which are as follows- 1) The main problem of the organization is that the it is not government organization like a life insurance solutions. 2) The second main problem is that lack of believes on the organization by the people. 3) The third problem assigned by the organization that there are the few branches of the BRILA SUN LIFE INSURANCE SOLUTION. 4) Another problem is that the lack of good quality, good skill insurance advisors. Competitors:- à ¢Ã¢â€š ¬Ã‚ ¢Life insurance corporation à ¢Ã¢â€š ¬Ã‚ ¢Max network life insurance à ¢Ã¢â€š ¬Ã‚ ¢MetLife insurance à ¢Ã¢â€š ¬Ã‚ ¢Aviva life insurance à ¢Ã¢â€š ¬Ã‚ ¢Bharathi Axa life insurance à ¢Ã¢â€š ¬Ã‚ ¢Bajaj Allianz life insurance à ¢Ã¢â€š ¬Ã‚ ¢Tata AIG life insurance ICICI Prudential Life Insurance à ¢Ã¢â€š ¬Ã‚ ¢Reliance life insurance à ¢Ã¢â€š ¬Ã‚ ¢Kotak Mahindra life insurance MARKETING MIX- PRODUCTS- Life is unpredictable. But in face of adversity, our responsibilities towards our parents, children and loved ones need not be compromised. Insurance planning equips you to smooth out the uncertainties and adversities that life might send your way, so that the best that life has to offer, secure in the knowledge that your beloved ones are well provided for. BSLI offers a complete range of insurance products 1. Protection Plans 2. Savings Plans 3. Child Plans 4. Investment Plans 5. Retirement Plans 6. Group Plans 7. Rural Plans PRICING POLICY OF THE COMPANY: KEEP TRACK OF YOUR POLICY FUND : Birla sun life insurance sends you an annual policy statement on every policy anniversary to keep you completely informed on the performance of our various funds based on the unit price will be available on our website ELECTRONIC CLEARING SERVICE (ECS) : The ECS is a convenient and hassle- free method of paying premiums through an electronic debit to your bank account. INVESTMENT FUND PORTFOLIO : Upper limit of %asset in protector builder enhancer Government and government approved 85% 70% 55% Securities Rated corporate bonds (AA 30% 30% 30% and above) Money market and other 20% 20% 20% Liquid assets Infrastructure sectors as 25% 25% 25% defined by the IRDA Listed equities 10% 20% 35% FEES AND CHARGES : The policy loading fee* is an up-front charge and varies as per the premium payment mode and the policy year as given under Policy year Single 5-pay 10-pay 15-pay or greater 1 3% 29.9% 54.6% 65% 2 N/A 5.0% 7.5% 7.5% 3 N/A 5.0% 7.5% 7.5% 4+ N/A 5.0% 5.0% 5.0% As a percentage of premium. The policy-loading fee for top up wills 2.0 percent. Charges- . Charges towards the cost of insurance will be deducted by cancellation of units at the prevailing unit price on a monthly basis. The annual insurance charges per thousand-face amount for sample ages for healthy lives are as follows: Sex/age (yrs) 20 30 40 50 60 Female 0.90 1.16 1.66 4.03 10.66 Male 1.02 1.17 2.15 5.53 13.73 An investment management frees not exceeding 1.5% p.a. of the fund will be charged by adjustment of daily unit prices. Currently this fee is 1% p.a. The following administration fees will be deducted by canceling units on a monthly basis. (a) Rs. 22 per month (b) An annual charge of Rs. 2.88 per thousand face amount will be deducted in the first 10 years of the policy expect in the second year where it will be Rs. 15.24 per thousand face amount. From the 11the year onwards this annual charge will increase subject to a maximum of 3.75%per year. A monthly rider deduction will apply by cancellation of units on a monthly basis based on the equivalent monthly rider premium payable over the entire coverage benefit period. If rider deductions are not guaranteed, then the minimum policy values of your policy might be affected due to any change in the rates of the rider coverage. FUND SWITICHING CHARGES In a year, one switch between investment fund options is free. For every additional switch, a charge of Rs.100 will be levied. Promotions Birla sun life promotes the sales through the marketing communications activities like personal selling, advertising, or publicity. The object of sales promotions is to induce the desired result from potential customers, trade intermediaries or the sales people. The Birla sun life provides- Training to employees More incentives to customers, gifts, rebates, direct mail, E-marketing and maintain public relations. PLACE Where the agents of Birla sun life insurance is meet to customers and providing the knowledge related services like premium, interest, etc. SERVICES MARKETING ENVIRONMENT- POLITICAL LEGAL ENVIRONMENT- The services of Birla sun life is more closely regulated than goods like taxes, restrictions on promotions, price discriminations etc. Economic environment- Changing the life style, consumer needs, and advancements of technologies also affected the Birla sun life insurance because after changing the new technology the lot of accidents and deaths has adverse affect of insurance. Due to globalizations the lot of competitors in market so it is very difficult to attract the new customer and gaining the profits. Socio-culture environment- Due to change the income and higher education change the mind of consumers then increases the investments in insurance sectors so the private players like Birla sun life insurance growth is very high comparatively previous years. Technology environment- Due to change the technology the Birla sun life insurance pattern is also change like insurance of profit and loss account insurance of new machinery etc. , Blue print of Birla sun life  Physically visits customers-water coolerwashing room Explain policy in detailwait for response registers to customers with insurance companycheck the premium paymentsChecks and verifies the portal addresses Quality concern- Hire the right people Develop the people through services quality. Provided the needed support to customer Retain the best employee The quality of customer servicing, responsiveness, a personal touch, making him feel special are some of the factors that will have a bearing on the relationship with the customer and a happy customer helps open more doors. Good offerings that meet the customer needs, good advice followed by good service will enhance the business Integrated marketing communication- 1. Advertising: The tool can get your messages to large audiences efficiently through such avenues as radio, TV, Magazines, Newspapers (ROP), Internet, Billboards and other mobile technological communication devices. This method can efficiently reach a large number of consumers, although the costs may be somewhat expensive. 2. Sales Promotion: This tool is used through coupons, contests, samples, premiums, demonstrations, displays or incentives. It is used to accelerate short-term sales, by building brand awareness and encouraging repeat buying. 3. Public Relations: This integrated marketing communications tool is initiated through public appearances, news/press releases or event sponsorships, to build trust and goodwill by presenting the product, company or person in a positive light. 4. Direct Marketing: The BIRLA SUN LIFE has direct marketing through email, mail, catalogs, encourage direct responses to radio and TV, in order to reach targeted audiences to increase sales and test new products and alternate marketing tactics. 5. Personal Selling: Setting sales appointments and meetings, home parties, making presentations and any type of one-to-one communication, to reach the customers and strengthen relationship with Birla sun life, Employee role in service delivery Listen to customers Obtain customer feedback Provide excellence services to customers Getting closer to customer Customer role in services delivery Without the contact of customers the services could not deliver so the customer is very important role for services delivery he physical presences and participation is required of customers .The customer as productive resource; The customer as contributor to quality, satisfaction and value; and The customer as competitor to the service organization Word of mouth advertising. A happy and satisfied customer is much more likely to send more customers your way Managining waiting lines- When the demand exceeds the supply then the Birla sun life has managing the waiting lines through different ways- How long do your customers expect to wait? Set operational objectives based on what is acceptable. This is especially important when the waiting time will be longer than normal. Tell them why the waiting time is longer than normal and what you are doing to alleviate the queue f a group of customers needs something that can be done very quickly, give them a special line so they do not have to wait for the slower customers Inform customers of times when they usually would not have to wait; also tell them when the peak periods are-this may help to smooth the load Develop plans for alternative ways to serve your customers. Where appropriate, develop plans for automating or speeding up the process in some manner. This is not o say you want to eliminate personal attention; some customers expect this. Expectation of the consumers Hence old as well as new insurers will have to offer innovative products to the consumers. The consumers are particularly expecting good pension plans, health insurance, and term insurance and investment products like unit-linked insurance, from the life insurers. Similarly the consumers expect innovative products from the general insurers for managing healthcare, property insurance, accident insurance and other products related to the personal line of insurance Increase exposure through media (TV, Radio and Internet). In this case, the traditional model is more generic and there is a need to reinvent the messages based on target groups to achieve the business Delivering Service through Intermediaries An insurance intermediary is a person or a company that helps you in buying insurance. Insurance agents, insurance brokers and financial advisers are insurance intermediaries. On the other hand, a intermediary is someone who solicits tactful business or invites potential customers to enter into tactful contracts with operators. They are also known as tactful agents and tactful brokers Reason of delivering services through intermediaries of Birla sun life. Exhibit good knowledge of the products and services offered by the insurance company or tactful operator. (In addition, insurance brokers and financial advisers are expected to exhibit good knowledge of products available in the market). Make an effort to understand your insurance or tactful needs and assist you in the choice of insurance or tactful products and services. Explain to you clearly the nature of information required in the proposal form and also the importance of disclosing material facts. Explain clearly the main terms and conditions of the proposed insurance contract or tactful plan so as to help you understand what you are buying. Draw attention to any restrictions and exclusions applicable under the proposed insurance contract or tactful plan. Follow up and provides continuous service to you, such as renewal of policy and provide updates on relevant new products. Provide assistance when you are making claims against the insurance company or tactful operator. It Protect your interests and rights:    Deal only with registered/licensed intermediaries. Deal with intermediaries with proven track record or those with good referral from friends and relatives. Be truthful about yourself and declare material facts. Never be persuaded to sign on blank forms or anything you dont understand. Never be persuaded to lapse an existing policy to buy a new life policy. Ensure that you understand the products you are buying. Read the policy benefits and terms carefully, and compare them with other similar products. Shop around to get value for money. Buy only what you need and what you can afford. Ask for sales materials, for example the sales illustrations, product pamphlets or customer fact find form (for life products only), and keep these documents safely. When in doubt, always ask for more information from the intermediaries or seek clarification from the insurance company or tactful operator that offers the insurance or tactful products. Ask for a receipt as the proof of premium payment and keep it safely. Services Recovery strategies must contain: objective measurable criteria for delisting the species site-specific actions Estimates of the time and cost for implementing the recovery plan. Under stand there relationship between customer expectation and services recovery actions Understand the services recovery paradox Known the elements of an effective services recovery strategy manage the services failure effectively Factor influences the customer the customer response to services recovery Design a services recovery strategy LIMITATIONS OF INSURANCE Lack of awareness among the people This is the biggest limitation found in this sector. Most of the people are not aware about the importance and the necessity of the insurance in their life. They are not aware how useful life insurance can be for their family members if something happens to them. Perception of the people towards Insurance sector People still consider insurance just as a Tax saving device. So today also there is always a rush to buy an Insurance Policy only at the end of the financial year like January, February and March making the other 9 months dry for this business. Insurance does not give good returns Still today people think that Insurance does not give good returns. They are not aware of the modern Unit Linked Insurance Plans which are offered by most of the Private sector players. They are still under the perception that if they take Insurance they will get only 5-6% returns which is not true now days. Nowadays most of the modern Unit Linked Insurance Plans gives returns which are many times more than that of bank Fixed deposits, National saving certificate, Post office deposits and Public provident fund. Lack of awareness about the earning opportunity in the Insurance sector People still today are not aware about the earning opportunity that the Insurance sector gives. After the privatization of the insurance sector many private giants have entered the insurance sector. These private companies in order to beat the competition and to increase their Insurance Advisors to increase their reach to the customers are giving very high commission rates but people are not aware of that. Increased competition Today the competition in the Insurance sector has become very stiff. Today each and every company is trying to increase their Insurance Advisors so that they can increase their reach in the market. This situation has created a scenario in which to recruit Birla sun life insurance Advisors and to sell life Insurance Policy has became very- very difficult. FINDINGS à ¢Ã… ¾Ã‚ ¢To be successful in marketing of insurance products, the entire business scenario has to be taken into account. à ¢Ã… ¾Ã‚ ¢During the study to be found that majority of people are aware of life insurance sector. à ¢Ã… ¾Ã‚ ¢During the survey it was observed that major source of information for consumer are television and newspaper and least preference are given to magazines, agents and friends. à ¢Ã… ¾Ã‚ ¢Attractive schemes and brand image are the most important factor that influences the buying behavior of the consumers. Majority of respondents will shift to any other insurance company. à ¢Ã… ¾Ã‚ ¢People are not satisfied with the opted insurance. It was found that the reason for the dissatisfaction of consumer is high premium, delay in claim settlement and poor after sale service. à ¢Ã… ¾Ã‚ ¢So to achieve a greater insurance penetration, insurance sector companies have to create a more vibrant and competitive industry, with greater efficiency, choice of products and value for customers. SUGGESTIONS ) Information regarding new product should be provided to the customers. 2) The company should find out the no. of people who are not having any of the insurance plans through an intensive market research and motivate them to get insured. 3) At some level Company should provide information to the customers about the charges of the policy. 4) Company should target each and every class of the society. 5) Charges should be low of the policies . 6) Annual premium should be reasonable.7) BSLI Company should work in systematic way. RECOMMENDATIONS 1) Even though most of the policy holders are satisfied with policies, plans they have but some new attractive insurance plans should be introduce to bind them not to switch over to other companies insurance plans. 2) The company should find out the no. of people who are not having any of the insurance plans through an intensive market research and motivate them to get insured. 3) Leveraging technology to service customers quickly, efficiently and conveniently. 4) Developing and implementing superior risk management and investment strategies to offer sustainable and stable returns to our policyholders. 5) Company should target each and every class of the society 6) Company should provide full information to the customers before targeting so they can take interest. CONCLUSION The market potential for private insurance companies is found to be greater in the long run as most of the Indians are of the opinion that, private insurance companies would be able to perform well in the future. The private and foreign insurance companies have to take immediate steps in appointing more number of agents and/or advisors in addition to the employees as it has been found out that agents are the best channel to reach the general public regarding selling of insurance products. The private and foreign insurance companies have to concentrate on the factors like Prevention of Loss, Assured Returns and Long term Investment. They can also focus on an insurance amount of Rs. 1 2 lakhs with money back policies. Hence, the market has potential. The private and foreign insurance companies that are taking immediate steps can tap it easily rapidly